Imprint & Privacy Policy

Imprint

According to § 5 TMG:

Fincite GmbH:

Franklinstr. 52

60486 Frankfurt am Main

Management:

Friedhelm A. Schmitt

Paul Kammerer

Ralf R. Heim

Stefan Post

Contact us:

Phone: +49 69 34 87 1971

E-mail: contact@fincite.de

Trade register:

Company entry in the commercial registry:

HRB 111506, Amtsgericht Frankfurt am Main

Sales tax ID:

Sales tax identification number

according to § 27 a UStG:

01423332147

DE299687735

Privacy policy

Our company attaches great importance to the protection of personal data and respects your desire for privacy. In the following, we inform you about the collection of personal data when using our website. If you have any further questions regarding the handling of your personal data, please contact our data protection officer.

Person responsible

The controller within the meaning of the General Data Protection Regulation (GDPR) is the:

Fincite GmbH
Franklinstr.52
60486 Frankfurt am Main

E-mail: kontakt@fincite.de

If you have any questions regarding the processing of your personal data, you can contact our external data protection officer directly, who is also available in the event of requests for information, applications or complaints:

Dr. Nils Haag
intersoft consulting services AG
Beim Strohhause 17, 20097 Hamburg
E-Mail: datenschutz@fincite.de

II Contact

When you contact us by e-mail or via a contact form, the data you provide (your e-mail address, your name and telephone number if applicable) will be stored by us in order to answer your questions and process your requests. The legal basis in this respect is Art. 6 para. 1 sentence 1 lit. f GDPR. If we request information via our contact form that is not required for contacting you, we have always marked this as optional. We use this information to specify your request and to improve the processing of your request. This information is provided expressly on a voluntary basis and with your consent, Art. 6 para. 1 sentence 1 lit. a GDPR. If this involves information on communication channels (e.g. email address, telephone number), you also consent to us contacting you via this communication channel in order to respond to your request. You can of course revoke this consent at any time for the future.

Your data that we have received in the course of contacting you will be deleted as soon as it is no longer required to achieve the purpose for which it was collected, your request has been fully processed and no further communication with you is necessary or desired by you.

As the data controller, our company has implemented numerous technical and organizational measures to ensure that the personal data processed via this website is protected as completely as possible. Nevertheless, internet-based data transmissions can generally have security gaps. Absolute protection cannot be guaranteed; in any case, sending unencrypted e-mails is not secure. We therefore ask you not to send sensitive data by unencrypted e-mail, but to use either encrypted communication channels (e.g. our contact form) or the postal service.

Your rights

We will be happy to provide you with information as to whether personal data concerning you is being processed; if this is the case, you have a right to information about this personal data and to the information listed in detail in Art. 15 GDPR. In addition, you have the right to rectification (Art. 16 GDPR), the right to restriction of processing (Art. 18 GDPR), the right to erasure (Art. 17 GDPR) and the right to data portability (Art. 20 GDPR) under the respective legal requirements.

Pursuant to Art. 21 para. 1 GDPR, you have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you which is based on Art. 6 para. 1 sentence 1 lit. e GDPR (data processing in the public interest) or on Art. 6 para. 1 sentence 1 lit. f GDPR (data processing to safeguard a legitimate interest). If you object, we will no longer process your personal data unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms or for the establishment, exercise or defense of legal claims . To exercise your aforementioned rights, please contact us by email at Datenschutz@fincite.de or by post at Fincite GmbH, Franklinstr.52, 60486 Frankfurt am Main.

The exercise of your aforementioned rights is free of charge for you.

Without prejudice to these rights and the possibility of seeking any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority at any time, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement if you consider that the processing of personal data relating to you infringes data protection regulations (Art. 77 GDPR).

The supervisory authority responsible for us is the supervisory authority of the state of Hesse (Germany).

Legal basis of our data processing

The processing of personal data can be based on various legal bases. If we need your data to fulfill a contract with you or to answer your inquiries regarding a contract, the legal basis for this data processing is Art. 6 para. 1 sentence 1 lit. b GDPR. If we obtain your consent for certain data processing, the legal basis is Art. 6 para. 1 sentence 1 lit. a GDPR. We carry out some data processing on the basis of our legitimate interest, whereby a balance is always struck between your interests worthy of protection and our legitimate interests. The legal basis for this is Art. 6 para. 1 lit. f GDPR. Insofar as the processing is necessary to fulfill a legal obligation to which we are subject, the legal basis is Art. 6 para. 1 sentence 1 lit. c GDPR.

Below we explain how we process personal data via our website.

Data processing when accessing the website

If you use the website for information purposes only, i.e. if you do not register or otherwise provide us with information (e.g. via a contact form), we collect the following technical information (log file data):

Operating system of the device you use to visit our website
Browser (type, version & language settings)
the amount of data retrieved
the current IP address of the device you are using to visit our website
Date and time of access
the URL of the previously visited website (referrer)
the URL of the (sub)page that you access on the website
the Internet service provider of the accessing system

The collection of this data is technically necessary in order to display our website to you and to ensure stability and security. We regularly do not know who is behind an IP address. We do not merge the data listed above with other data.

The legal basis is Art. 6 para. 1 sentence 1 lit. f GDPR. Since the collection of data for the provision of the website and the storage in log files is absolutely necessary for the operation of the website and to protect against misuse, our legitimate interest in data processing prevails at this point.

VI Data security

We have taken extensive technical and operational precautions to protect your data from accidental or intentional manipulation, loss, destruction or access by unauthorized persons. Our security procedures are regularly reviewed and adapted to technological progress.

VII Data transmission

We attach great importance to processing your data within the EU/EEA. However, we may use service providers who process data outside the EU/EEA. In these cases, we ensure that an appropriate level of data protection comparable to the standards within the EU is established at the recipient before your personal data is transferred. This can be achieved, for example, by means of EU standard contracts or binding corporate rules or special agreements to which the company may be subject.

Applications

You can apply to our company electronically, e.g. via e-mail or web form. Please note that unencrypted e-mails are not transmitted with access protection.

Your data will be used to process your application and to decide on the establishment of an employment relationship. The legal basis is Art. 6 para. 1 lit. b and lit. f GDPR. Furthermore, your personal data may be processed if this is necessary to defend against legal claims asserted against us in the application process. The legal basis for this is Art. 6 para. 1 sentence 1 lit. f GDPR. The legitimate interest in the processing also lies in the stated purposes.

If there is an employment relationship between you and us, we may process the personal data already received from you for the purposes of the employment relationship in accordance with Art. 6 para. 1 lit. b GDPR if this is necessary for the performance or termination of the employment relationship or for the exercise or fulfillment of the rights and obligations of the representation of employees' interests arising from a law or a collective agreement, a works or service agreement (collective agreement).

Your application data will not be processed beyond the use described above.

Your personal data will be deleted after completion of the application process after 6 months at the latest, unless deletion conflicts with any other legitimate interests on our part or you have not given us your consent for longer storage. Other legitimate interest in this sense is, for example, a burden of proof in proceedings under the General Equal Treatment Act (AGG).

What are cookies?

Cookies are data that are stored on your computer by a website that you visit and enable your browser to be reassigned. Cookies are used to transmit information to the site that sets the cookie. Cookies can store various information, such as your language setting, the duration of your visit to our website or the entries you make there. This prevents you from having to re-enter required form data each time you use the website, for example. The information stored in cookies can also be used to recognize preferences and target content according to areas of interest.

There are different types of cookies: Session cookies are data sets that are only temporarily stored in the working memory and are deleted when you close your browser. Permanent or persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie. With this type of cookie, the information can also be stored in text files on your computer. However, you can also delete these cookies at any time via your browser settings.

First-party cookies are set by the website you are currently visiting. Only this website may read information from these cookies. Third-party cookies are set by organizations that are not operators of the website you are visiting. These cookies are used by marketing companies, for example.

The legal basis for possible processing of personal data using cookies and their storage duration may vary. If you have given us your consent, the legal basis is Art. 6 para. 1 sentence 1 lit. a GDPR. Insofar as the data processing is based on our overriding legitimate interests, the legal basis is Art. 6 para. 1 sentence 1 lit. f GDPR. The stated purpose then corresponds to our legitimate interest.

We use cookies to ensure the proper operation of the website, to provide basic functionalities, to measure reach and - with your consent - to tailor our services to your preferred areas of interest.

You can delete cookies already stored on your device at any time. If you want to prevent the storage of cookies, you can do this via the settings in your Internet browser. You can find instructions for common browsers here: Microsoft Internet Explorer, Mozilla Firefox, Google Chrome, Google Chrome mobile, Microsoft Edge Browser, Safari, Safari mobile. Alternatively, you can also install so-called ad blockers. Please note that individual functions of our website may not work if you have deactivated the use of cookies.

When accessing our website, all users of our website are also informed by an info banner about our use of cookies and referred to this data protection notice. As a user, you will also be asked for your consent to the use of certain cookies, in particular those relevant for the personalization of services and for marketing measures. Once you have given your consent, you can withdraw it at any time with effect for the future by going to the cookie settings at www.fincite.de and unchecking the box behind the processing to which you had consented.

Newsletter

General information

You can subscribe to a newsletter on our website with which we inform you about the activities of our company, current information about our services, special offers, promotions, events and competitions. The content of the individual newsletters is briefly described during the registration process. The legal basis for sending the respective newsletter is your consent in accordance with Art. 6 Para. 1 S. 1 lit. a GDPR i.V.m. § Section 7 para. 2 no. 3 UWG or the legal permission according to Section 7 para. 3 UWG (German national law).

We use the so-called double opt-in procedure to subscribe to our newsletters. This means that after you have registered, we will send you an e-mail to the e-mail address you have provided, in which we ask you to confirm that you wish to receive the newsletter. If you do not confirm your registration, your information will be automatically deleted after 3 days.

Your e-mail address, title and surname are mandatory for sending the newsletter. The provision of further data is voluntary: this data is used to address you personally. After your confirmation, we will store your e-mail address for the purpose of sending you the newsletter until you cancel your subscription. We also store your current IP address at the time of registration, the time of registration and the confirmation for up to three years after registration (limitation period). The purpose of this procedure is to be able to prove your registration in case of doubt and, if necessary, to clarify any misuse of your personal data. The legal basis for logging the registration is our legitimate interest in accordance with Art. 6 Para. 1 S.1 lit. f GDPR in the proof of a previously given consent, see also Art. 7 Para. 1 GDPR.

You can revoke your consent to the sending of the newsletter at any time and unsubscribe from the newsletter. You can declare your revocation by clicking on the link provided in every newsletter e-mail or by sending an e-mail to marketing@fincite.de.

Newsletter Tracking

We would like to point out that we evaluate your user behavior when sending the newsletter in order to determine whether and when the newsletter was opened. For this evaluation, the e-mails sent contain so-called web beacons or tracking pixels, which are stored on our server and are loaded when the newsletter is opened.

Technical information such as browser type, time of opening and IP address are transmitted. For analysis purposes, we link the aforementioned data and the web beacons with your email address and an individual ID. Links received in the newsletter also contain this ID and enable us to analyze your click behavior.

We use the data obtained in this way to create a user profile in order to tailor the newsletter to your individual interests. We record when you read our newsletters, which links you click on in them and deduce your personal interests from this. We link this data to actions you have taken on our website. The legal basis for this data processing is your consent, Art. 6 para. 1 sentence 1 lit. a GDPR.

You can revoke your consent to tracking at any time with effect for the future by clicking on the separate link provided in each e-mail.

Such tracking is also not possible if you have deactivated the display of images in your e-mail program by default. In this case, the newsletter will not be displayed in full and you may not be able to use all the functions. If you display the images manually, the above-mentioned tracking will take place.

The information from the tracking is stored for as long as you have subscribed to the newsletter. After you unsubscribe, the data is anonymized and used purely for statistical purposes.

The data you provide us with for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter and deleted after you unsubscribe from the newsletter. Data stored by us for other purposes remains unaffected by this.

Social media plug-ins
On our website you will find links to the social media services of Facebook, X, LinkedIn Xing and Instagram. You can recognize the links to the websites of the aforementioned social media services by the respective company logo. Clicking on the links will take you to Fincite's corporate presence on the respective social media service.

When you click on a link to one of the social media services, a connection to its servers is established. As a result, your visit to our website is transmitted to the servers of the social media service. In addition, further data is transmitted to the provider of the social media service. These are, for example

Address of the website on which the activated link is located
Date and time the website was accessed or the link was activated
Information about the browser and operating system used
IP address

If you are already logged in to the relevant social media service when you activate the link, the provider of the social media service may be able to determine your user name and possibly also your real name from the transmitted data and assign this information to your personal user account with the social media service. You can exclude this possibility of assignment to your personal user account by logging out of your user account beforehand.

The servers of the social media services are located in the US and other countries outside the European Union. The data may therefore also be processed by the provider of the social media service in countries outside the European Union. Please note that companies in these countries are subject to data protection laws that do not generally protect personal data to the same extent as is the case in the member states of the European Union.

Please note that we have no influence on the scope, type and purpose of data processing by the provider of the social media service. For more information on the use of your data by the social media services integrated on our website, please refer to the privacy policy of the respective social media service.

HubSpot
This website uses HubSpot for online marketing activities. HubSpot is a software company from the US with a branch in Ireland. Contact: HubSpot, 2nd Floor 30 North Wall Quay, Dublin 1, Ireland.

This is an integrated software solution that covers various aspects of online marketing. These include email marketing, social media publishing & reporting, contact management, landing pages and contact forms. Cookies are also stored on the end device you are using.

Our registration service allows visitors to our website to learn more about our company, download content and provide their contact information and other demographic information. This information and the content of our website is stored on the servers of our software partner HubSpot. It can be used by us to contact visitors to our website and to determine which of our company's services are of interest to them. All information we collect is subject to this privacy policy. We use all information collected exclusively to optimize our marketing measures. You can find HubSpot's privacy policy at: https://legal.hubspot.com/privacy-policy

Where data is processed outside the EEA, we have concluded EU standard contractual clauses with the service provider to establish a secure level of data protection.

Further information from HubSpot regarding EU data protection regulations can be found at: https://legal.hubspot.com/data-privacy

You can find more information about the cookies used by HubSpot here and here.

Data is only collected and stored with express consent in accordance with Art. 6 (1) (a) GDPR and Section 25 (1) TDDDG (German national law). This can be revoked at any time with effect for the future.

You can unsubscribe from emails sent by HubSpot via a link in the respective email.

Cloudflare

For our website we use the services of CloudFlare Inc, 101 Townsend St, San Francisco, CA 94107 US.

Cloudflare provides what is known as a Content Delivery Network (CDN). This is a network of globally distributed servers that is able to deliver optimized content to website users. This means that large media files in particular can be delivered via a network of locally distributed servers connected via the Internet. This serves the secure and efficient provision of our website and helps to improve performance and stability.

For this purpose, personal data may be processed in Cloudflare's server log files. Cloudflare also collects statistical data about visits to this website. The data collected includes:

Name of the website accessed
Retrieved file
Date and time of retrieval
Amount of data transferred
Notification of successful retrieval
Browser type and version
the user's operating system
Referrer URL
IP address
Requesting provider

The legal basis for this data processing is our legitimate interest pursuant to Art. 6 para. 1 lit. f GDPR. Our legitimate interest here lies in the smooth and secure operation of our website. You have the right to object to the processing in accordance with Art. 21 GDPR. Whether the objection is successful must be determined as part of a balancing of interests.

Insofar as data is processed outside the EU/EEA, Cloudflare Inc. has certified itself according to the Data Privacy Framework (DPF) program and is listed in the Data Privacy Framework list of the International Trade Administration (ITA). This means that Cloudflare has publicly committed to complying with the DPF obligations and any data transfer to the US is harmless due to the current adequacy decision of the European Commission of July 10, 2023.

A list of currently certified US companies can be found here: https://www.dataprivacyframework.gov/s/participant-search. More information on the Data Privacy Framework Program can be found on the official website of the ITA: https://www.dataprivacyframework.gov/s/.

Cloudflare uses the log data for statistical evaluations for the purpose of operation, security and optimization of its own offer. Further information on data processing by Cloudflare, in particular on data protection and data security, can be found at: https://www.cloudflare.com/de-de/privacypolicy/.

Twitter advertising (retargeting and conversion tracking)

We use the services of X Corp, 1355 Market Street, Suite 900, San Francisco, CA 94103, US, on our website. The entity responsible for handling data subject rights within the EU/EEA is Twitter International Unlimited Company, Attn: Data Protection Officer, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07 Ireland.

The service enables us to collect data from our website visitors about their use of our website. Cookies and code are used to connect the website to another third-party platform such as Twitter. A non-reversible and non-personal checksum (hash value) is generated from your usage data and transmitted to Twitter for analysis and marketing purposes.

Twitter conversion tracking uses the so-called "Twitter pixel", which can be used to track the actions of users after they have seen or clicked on a Twitter ad. User behavior is recorded, e.g. websites visited, content accessed, time of visit, etc., but also device-related data such as applications and operating systems used. Your IP address is stored and used for the geographical targeting of advertising. With "cross-device personalization", Twitter also attempts to identify and link all of a user's devices. As the data is stored and processed by Twitter, a connection to the respective user profile on twitter.com is also possible.

Data is only collected and processed with express consent in accordance with Section 25 (1) sentence 1 TTDSG, Art. 6 (1) sentence 1 lit. a GDPR. This can be revoked at any time with effect for the future.

The data may be transmitted to an X Corp. server in the US in the course of processing.

Insofar as data is processed outside the EU/EEA, X Corp. has certified itself in accordance with the EU-US Data Privacy Framework (DPF). Data transfers to the US are thus legitimized on the basis of the adequacy decision of the European Commission pursuant to Art. 45 GDPR. Further information on the EU-US Data Privacy Framework program can be found on the official website of the ITA: https://www.dataprivacyframework.gov/s/)

Data that makes it possible to identify a specific user on Twitter will be deleted within 90 days of receipt of the data. Further information on the duration of storage can be obtained from the provider or at https://legal.twitter.com/ads-terms/international.html.

Further information on the purpose and scope of data collection and the further processing and use of the data, as well as the privacy settings, can be found in Twitter's privacy policy: https://twitter.com/de/privacy.

Twitter Advertising Conversion Tracking (with Conversion API)

With Twitter Conversion Tracking, a Conversions API as a direct server-to-server integration enables us to record and track the actions of users after they have seen or clicked on a Twitter ad. User behavior is recorded, e.g. websites visited, content accessed, time of visit, etc., but also device-related data such as applications and operating systems used. Your IP address is stored and used for the geographical targeting of advertising. With "cross-device personalization", Twitter also attempts to identify and link all of a user's devices. As the data is stored and processed by Twitter, a connection to the respective user profile on twitter.com is also possible.

The data may be transmitted to an X Corp. server in the US in the course of processing.

Hotjar
We use the web analysis service Hotjar to analyze the use of our website. Hotjar Ltd (St Julian's Business Centre, 3, Elia Zammit Street, St Julian's STJ 1000, Malta) complies with the provisions of the Data Protection Act, Chapter 440 of the Laws of Malta ("Applicable Law"), which implements all relevant European Union directives on data protection.

Hotjar is used to measure user behavior (mouse movements, clicks, scroll height, etc.) on our Internet pages, which may be recorded and evaluated. Information is also collected about previously visited websites, your home country, devices used, operating systems and browsers. The IP address of the end device is only collected and stored in anonymized form by setting the last octet of IPv4 addresses to 0 to ensure that the full IP address is never written to the hard drive. The data collected is transferred and stored via an encrypted connection to servers located in Ireland (EU).

The recording and heatmap data are stored for 365 days from the date of creation. The responses recorded by the feedback tools are deleted once they are no longer required.

The purpose of the described data processing is to improve the offer, the functionality of the Hotjar-based website and thus the user experience. For this purpose, Hotjar also places cookies on your end devices, among other things. You can find more information about the cookies used at: https://www.hotjar.com/legal/policies/cookie-information

Further information on Hotjar's compliance with data protection can be found here: www.hotjar.com/privacy

Data is only collected and stored with express consent in accordance with Art. 6 para. 1 sentence 1 lit. a) GDPR and § 25 para. 1 TDDDG. This can be revoked at any time with effect for the future.

Twitter Analytics
We use the services of X Corp, 1355 Market Street, Suite 900, San Francisco, CA 94103, US ("X"). The entity responsible for handling data subject rights within the EU/EEA is Twitter International Unlimited Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07 Ireland.

If you take action via our Twitter presence in the form of messages, comments, mentions or "likes" that contain personal data (e.g. your name, date of birth or address), this data will be transmitted by Twitter to us as the operator of our Twitter account. Tweets and profile information are generally publicly accessible data, i.e. every Twitter user can see your profile data and tweets. However, this also means that responses (e.g. comments or "likes") can be recorded. You can make settings for this in your account settings under "Privacy and security": https://twitter.com/settings/safety.

We would like to point out that we also make use of the "Twitter Analytics" function when operating the Twitter site. Twitter Analytics allows owners of a Twitter account to retrieve and analyze a summary of data in the form of statistics within a tool. This tool can be used to evaluate Twitter presence measures, gain insights into the target group, fan engagement and the viral spread of your own posts.

Twitter Analytics enables us to retrieve the following statistics via Twitter, which do not allow any conclusions to be drawn about individual users:

"Like" information
Page views
Gender ratio or regional distribution of users
Post reach

The legal basis for our use of the Twitter Analytics function as part of our Twitter presence is Art. 6 para. 1 lit. f GDPR. Our legitimate interest is to improve our corporate communications and to identify, monitor and analyze publicly available opinions, conversations, sentiments, trends or other interactions that are relevant to our business.

If data is transferred to a country outside the European Union, X states that it uses the EU Commission's standard contractual clauses.

Further information on data protection at X can be found at: https://twitter.com/de/privacy.

DoubleClick by Google

We use the online marketing tool DoubleClick by Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, US, on our website. The controller for users in the EU/EEA and Switzerland is Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland. DoubleClick uses cookies to display ads that are relevant to users, to improve campaign performance reports or to prevent users from seeing the same ads more than once. Google uses a cookie ID to record which ads are displayed in which browser. This prevents the same ad from being shown more than once. In addition, DoubleClick can use cookie IDs to record so-called conversions with reference to ads. This is the case, for example, when a user sees a DoubleClick ad and later visits the advertiser's website with the same browser and makes a purchase there.

When you access a page that uses DoubleClick and where the DoubleClick script is enabled, your browser automatically establishes a direct connection with the Google server. As the website operator, we have no influence on the scope and further use of the data collected by Google through the use of this tool. We inform you according to our level of knowledge: Through the integration of DoubleClick, Google receives the information that you have accessed the corresponding part of our website or clicked on an advertisement from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, there is a possibility that the provider will find out your IP address and store it.

Insofar as data is processed outside the EEA, where there is no level of data protection corresponding to the European standard, we have concluded EU standard contractual clauses with the service provider to establish a secure level of data protection.

Further information on DoubleClick by Google can be found at https://www.google.de/doubleclick and on data protection at Google in general: https://www.google.de/intl/de/policies/privacy . Alternatively, you can visit the website of the Network Advertising Initiative (NAI) at https://www.networkadvertising.org.

Data is only collected and stored with express consent in accordance with Art. 6 Para. 1 S. 1 lit. a) GDPR and § 25 TDDDG. This can be revoked at any time with effect for the future.

Google AdSense

We use Google AdSense, an online advertising service provided by Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, US. The controller for users in the EU/EEA and Switzerland is Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland. Google AdSense uses cookies that are stored on your computer and collect statistical information about you that is processed by our advertising partners. We use Google AdSense to present you with advertisements tailored to your interests. When you visit our website, Google receives the information that you have accessed our website. Your data will be transferred to the US and analyzed there. If you are logged in with your Google account, your data can be directly assigned to it. If you do not wish your data to be associated with your Google profile, you must log out. It is possible that this data may be passed on to Google's contractual partners as well as to third parties and authorities. This website has also activated Google AdSense ads from third-party providers. The aforementioned data may be transferred to these third-party providers (named at https://support.google.com/dfp_sb/answer/94149 ).

Further information on the purpose and scope of data collection and its processing by Google can be found at: https://policies.google.com/technologies/ads?hl=de

Data is only collected and stored with express consent in accordance with Art. 6 para. 1 sentence 1 lit. a) GDPR and § 25 para. 1 TDDDG. This can be revoked at any time with effect for the future.

Google Analytics

If you have given your consent, we use Google Analytics, a web analytics service provided by Google LLC. The responsible service provider in the EU is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google").

Google Analytics uses cookies to help the website analyze how users use the site. The information collected by the cookies about your use of this website is usually transferred to a Google server in the US and stored there.

We use the User ID function. With the help of the user ID, we can assign a unique, permanent ID to one or more sessions (and the activities within these sessions) and analyze user behavior across devices.

We use Google Signals. This allows Google Analytics to collect additional information about users who have activated personalized ads (interests and demographic data) and ads can be delivered to these users in cross-device remarketing campaigns.

We use the 'anonymizeIP' function (so-called IP masking): Due to the activation of IP anonymization on this website, your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the US and truncated there. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

During your visit to the website, the following data is collected, among others:

the pages you have accessed, your "click path",
Achievement of "website goals" (conversions, e.g. newsletter registrations, downloads),
Your user behavior (e.g. clicks, dwell time, bounce rates),
Your approximate location (region),
Your IP address (in abbreviated form),
technical information about your browser and the end devices you use (e.g. language setting, screen resolution),
Your Internet provider and
the referrer URL (via which website/advertising medium you came to this website).

On behalf of the operator of this website, Google will use this information to evaluate your pseudonymous use of the website and to compile reports on website activity. The reports provided by Google Analytics are used to analyze the performance of our website and the success of our marketing campaigns.

The recipient of the data is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland as the processor. We have concluded a data processing agreement with Google for this purpose. Google LLC, based in California, US, and, if applicable, US authorities can access the data stored by Google.

The data sent by us and linked to cookies is automatically deleted after [insert period]. Data whose retention period has been reached is automatically deleted once a month.

You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by selecting

do not give your consent to the setting of the cookie or
download and install the browser add-on to deactivate Google Analytics HERE.

You can also prevent the storage of cookies by setting your browser software accordingly. However, if you configure your browser to reject all cookies, this may limit the functionality of this and other websites.

To prevent Universal Analytics from collecting data across different devices, you must opt out on all systems used. If you click here, the opt-out cookie will be set: Disable Google Analytics

You can find more information on the terms of use of Google Analytics and on data protection at Google at https://marketingplatform.google.com/about/analytics/terms/de/ and at https://policies.google.com/?hl=de.

The legal basis for this data processing is your consent, Art. 6 para. 1 lit. a) GDPR and § 25 TDDDG. You can revoke your consent at any time with effect for the future by opening the data protection settings at the bottom ("shield") and activating the slider there accordingly.

Google Tag Manager

For reasons of transparency, we would like to point out that we use the Google Tag Manager of the provider Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, US. The controller for users in the EU/EEA and Switzerland is Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.

The Google Tag Manager itself does not collect any personal data. Google Tag Manager makes it easier for us to integrate and manage our tags. Tags are small code elements that are used, among other things, to measure traffic and visitor behaviour, record the impact of online advertising and social channels, set up remarketing and targeting and test and optimize websites. We use the Tag Manager for the Google Analytics service. If you have made a deactivation, this deactivation will be taken into account by Google Tag Manager. For more information on Google Tag Manager, see: https://www.google.com/intl/de/tagmanager/use-policy.html

Google reCaptcha

We use reCaptcha v2 on our websites. reCaptcha is a service provided by Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, US. The controller for users in the EU/EEA and Switzerland is Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.

ReCaptcha is used to prevent abusive automated entries in web forms and thus to protect the hoster's technical systems.

When you visit one of our websites in which reCaptcha is integrated, a connection to the Google servers is established. A reCaptcha cookie is set. Your IP address is transmitted to Google.

In addition, reCaptcha collects the following data by means of "fingerprinting":

browser plugins used,
the cookies set by Google in the last 6 months,
the number of mouse clicks and touches you have made on this screen,
CSS information for the requested page,
Javascript objects,
the date and
the browser language.

You can prevent the storage of cookies and fingerprinting by selecting the appropriate technical settings in your browser software; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent.

You can find Google's privacy policy and terms of use here: https://www.google.com/policies/privacy/ and here: https://policies.google.com/terms.

The legal basis for this data processing is your consent, Art. 6 para. 1 lit. a) GDPR and § 25 TDDDG. You can revoke your consent at any time with effect for the future by opening the data protection settings at the bottom left ("shield") and activating the slider there accordingly.

Facebook Connect
We use "Facebook Connect" on our website, a service provided by Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, a subsidiary of Meta Platforms, Inc, 1601 S California Ave, Palo Alto, California 94304, US (hereinafter "Facebook"). Facebook Connect makes it easier for you to register for services on the Internet. This enables you to register and log in to our website via your Facebook account in order to use our services.

When you register via Facebook, Facebook will ask for your consent to share certain data in your Facebook account with us. This may include your first name, last name and email address to verify your identity and gender, general location, a link to your Facebook profile, your time zone, your date of birth, your profile picture, your "Like" information and your friends list.
This data is collected by Facebook and transmitted to us in accordance with the
provisions of Facebook's data policy (https://de-de.facebook.com/privacy/explanation ). You can control the information we receive from Facebook via the privacy settings in your Facebook account.
This data is used to set up, provide and personalize your account.

If you register with us via Facebook, your account will automatically be linked to your Facebook account and information about your activities on our websites may be shared on Facebook and published in your chronicle and news display for friends.

Where data is processed outside the European Economic Area / the EU, where there is no level of data protection in line with the European standard, Facebook states that it uses standard contractual clauses.

The legal basis for the data processing of your personal data in connection with Facebook Connect is your consent pursuant to Art. 6 para. 1 sentence 1 lit. a) GDPR and Section 25 para. 1 TDDDG. You can prevent the processing of the above information by Facebook by using our registration form and not using Facebook Connect.

Facebook Custom Audiences (Facebook pixel)
We use the Custom Audiences service of Meta Platforms, Inc, 1601 S. California Avenue, Palo Alto, CA 94304, US (hereinafter referred to as "Facebook") for usage-based online advertising. For this purpose, we use the Facebook Ads Manager to define target groups of users based on certain characteristics, who are subsequently shown advertisements within the Facebook network. Users are selected by Facebook based on the profile information they provide and other data provided through the use of Facebook. If a user clicks on an advertisement and subsequently reaches our website, Facebook receives the information that the user has clicked on the advertising banner via the Facebook pixel integrated on our website. In principle, a non-reversible and non-personal checksum (hash value) is generated from your usage data, which is transmitted to Facebook for analysis and marketing purposes. A Facebook cookie is set in the process. This collects information about your activities on our website (e.g. surfing behavior, subpages visited, etc.). Your IP address is also stored and used for the geographical targeting of advertising. We do not use Facebook Custom Audiences via the customer list or the "advanced matching" function. Further information about the purpose and scope of data collection and the further processing and use of data by Facebook, as well as your setting options for protecting your privacy, can be found in Facebook's privacy policy. You can make settings regarding which advertisements are displayed to you on Facebook under this link and in the Facebook account settings.
You can find more information about Facebook's Custom Audiences service at
https://de-de.facebook.com/business/help/449542958510885

Further information on data processing and storage duration can be obtained from the provider or at https://www.facebook.com/about/privacy

The "Facebook Custom Audiences" function can be deactivated for logged-in users at https://www.facebook.com/settings/?tab=ads#.

You can also prevent the storage of cookies altogether by setting your browser software accordingly. However, we would like to point out that in this case you may not be able to use all the functions of our website to their full extent. You can find further options for deactivating cookies from third-party providers at www.networkadvertising.org/managing/opt_out.asp or on the Digital Advertising Alliance opt-out platform at http://optout.aboutads.info/?c=2&lang=en

LinkedIn Ads / Conversion Tracking (Pixel)
We use the LinkedIn Conversion Tracking service of LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland, to analyze our online advertising.

For this purpose, we use the LinkedIn Campaign Manager to define target groups of users based on certain characteristics, who are subsequently shown advertisements within the LinkedIn network. The users are selected by LinkedIn based on the profile information they provide and other data provided when using LinkedIn. If a user clicks on an advertisement and subsequently reaches our website, LinkedIn receives the information that the user has clicked on the advertising banner via the conversion tag integrated on our website.

The LinkedIn tag enables the recording of websites visited, including the URL, referrer ID, IP address, device and browser properties and timestamp. The IP addresses are truncated by LinkedIn or (in the case of cross-device use) hashed.

The direct identification features of the members are removed within 30 days to pseudonymize the data. The remaining pseudonymized data will then be deleted within 180 days.

The LinkedIn pixel allows us to show personalized ads outside of our website without identifying individual members. It also uses data that does not identify you to improve ad relevance and reach LinkedIn members across different devices. LinkedIn members can control the use of their personal data for advertising purposes via their account settings. LinkedIn refers to the following link to customize advertising preferences: https://www.linkedin.com/psettings/advertising/actions-that-showed-interest

We process this data in order to evaluate our advertising campaigns. The legal basis for the processing is your voluntary consent within the meaning of Art. 6 para. 1 lit. a) GDPR and § 25 para. 1TDDDG. Without your consent via our consent tool, no data will be processed for LinkedIn Conversion Tracking. Once you have given your consent, you can revoke it at any time with effect for the future by changing your selection in the cookie settings.

Further information on the purpose and scope of data collection and the further processing and use of the data by LinkedIn, as well as your setting options for protecting your privacy, can also be found in LinkedIn's privacy policy.

You can find more information about LinkedIn conversion tracking at: https://business.linkedin.com/de-de/marketing-solutions/conversion-tracking#get-started

Further information on data processing and storage duration can be found at https://www.linkedin.com/help/linkedin/answer/65521?lang=de

LinkedIn Analytics
We use "LinkedIn Analytics" on our website, a service provided by LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland (hereinafter referred to as: "LinkedIn"). LinkedIn Analytics stores and processes information about your user behavior on our website. Among other things, LinkedIn Analytics uses cookies for this purpose, i.e. small text files that are stored locally in the cache of your web browser on your end device and that enable an analysis of your use of our website.

We use LinkedIn Analytics for marketing and optimization purposes, in particular to analyze the use of our website and to continuously improve individual functions and offers as well as the user experience. By statistically evaluating user behavior, we can improve our offer and make it more interesting for you as a user. The legal basis is your consent pursuant to Art. 6 para. 1 sentence 1 lit. a GDPR and § 25 para. 1 TDDDG.

You can revoke your consent at any time with effect for the future by accessing the cookie settings and changing your selection there.

You can also prevent the installation of cookies by deleting existing cookies and deactivating the storage of cookies in the settings of your web browser. We would like to point out that in this case you may not be able to use all the functions of our website to their full extent. You can also prevent the collection of the aforementioned information by LinkedIn by setting an opt-out cookie on one of the websites linked below:

We would like to point out that this setting will be deleted if you delete your cookies. You can object to the collection and forwarding of personal data or prevent the processing of this data by deactivating the execution of JavaScript in your browser. You can also prevent the execution of Java Script code altogether by installing a Java Script blocker (e.g. https://noscript.net/ or https://www.ghostery.com ). We would like to point out that in this case you may not be able to use all the functions of our website to their full extent.

A transfer of data to the US cannot be ruled out. Please note that companies in these countries are subject to data protection laws that do not generally protect personal data to the same extent as is the case in the member states of the European Union.

Further information from the third-party provider on data protection can be found on the following website: https://www.linkedin.com/legal/privacy-policy